One team, one strategy, meeting all of your marketing needs.
We are Kustard: a small, Grand Rapids-based marketing agency serving up marketing from scratch, tailored to your business, with results you can measure.
- If marketing keeps getting pushed to the back burner…Kustard takes it off your plate.
- If someone set up your ads, someone else built your website, and neither has called since…Kustard creates one cohesive strategy (and answers when you call).
- If your website don't match the quality of your product or service...Kustard creates a brand image you're proud to stand behind.
- If you're living lead-to-lead, constantly one deal away from being able to breathe again…Kustard makes growth steady—so you can be, too.
…you could use some Kustard.
Loading form…
Listen & learn
We dig into your goals and learn how the business really runs.
Research
We harvest real data from your market—not a recycled playbook.
Build a strategy
We draft a strategy around hard data, attuned to your goals.
Get results
We continually optimize, providing consistent updates.
Before anything else, we listen. We learn what makes your business special: your goals, your audience, your edge. What we build comes from that understanding, and not a template pulled off a shelf.
That's marketing from scratch.
A Special Deal for GRC Members
The Custom Recipe Marketing Audit
Every engagement with Kustard begins by constructing a custom recipe for success. Our Custom Recipe Marketing Audit begins with a deep dive into how your business operates and who you serve.
First, we'll pull rich data from your target market to set you on the right path. Next, we'll dive into your analytics to discover what's working and what's missing.
Once all of the ingredients are pulled together, we'll deliver a custom recipe you and your team can act on right away—no contract or additional purchase needed.
The GRC Member Special
The Custom Recipe Process
Contact the Kustard team to get a quote for your business
The Kustard Team will set up a launch call to learn more about what you do, how you do it, and who you do it for
Our team will begin compiling ingredients and tailoring your Custom Recipe
After our audit, we'll deliver a comprehensive report of our findings, complete with recommendations you can act on right away.
Part of the Team
Your goals become ours. When you hire Kustard, you're hiring an extension of your team, pursuing the same goals with the same passion.
Built Around Results
Results are our motivator. We'll provide consistent, readable reports that show your marketing spend turning into revenue.
Nimble and Future-Minded
We don't fall for fads. We'll continually update our strategy to stay one step ahead in an ever-changing digital market, making decisions with the long view in mind.
Custom-Built with Custom Pricing
Our retainer is flexible. We'll create a consistent, monthly rate to spread out large projects and keep our full-service catalog available. When the market changes, we react.
One-of-a-Kind Recipes for Success
Strategy
Built around your goals, audience, and competition, and ever-updating to match the market.
Websites & SEO
Human-first sites optimized for your clients, search algorithms, and Gen AI engines.
PPC Ads
Managed and consistently tuned—never set-and-forget, our ads turn marketing spend into measurable revenue.
Video & Photo
Professional production to create assets you can be proud of that showcase what your brand can really do.
Lead Gen & CRM
Get more leads AND more conversions. Working through your full funnel, so leads stop slipping through the cracks.
...and whatever else.
If you need it, we solve it or we build it. We stay at the top of our game—so you can stay at the top of yours.
Our Work
Key outcomes
- +182% organic traffic in six months
- 2.4× qualified inbound leads
- Launched in six weeks, on budget
We helped a local auto parts dealer reach new leads and showcase their services. When we started together, they were already redefining service; we just helped them communicate that to their target audience.
WIthin Six Months
After Implementing our SEO and Ads Strategy
In a Single Year of Working with Kustard
Key outcomes
- 4x Organic Leads
- 2x Paid Leads on the same budget
- Cohesive Web + PPC Strategy
We worked with a well-known store fixture supplier to help them reach new leads and communicate their unique value through a stronger brand image. We unified their ad and web strategy around the same goals, doubling their paid leads on the same budget and strengthening their brand message. We generate leads; their team seals the deal.
Within Six Months of Web Launch
Compared to Previous Advertising Partner
Stronger Brand Image; One Unified Strategy
Key outcomes
- 1.75x Average Organic Traffic
- 2.5x Top 3 Ranking Keywords
- 3x Qualified Lead Form Submissions
When a local dog kennel came under new ownership, we helped them redefine their brand image while honoring their roots. With a fresh website and top-of-page search optimization, we take care of the marketing so they can take care of the rest.
After Implementing Our SEO Strategy
Within 6 Months of Web Launch
Within 1 Year of Web Launch
Small Business Runs in Our Blood
Scott Hoek II — Creative Director and Cynical Optimist
Scott has been helping businesses create professional-level assets for over 10 years. With a sharp eye for film and a degree in web design and tech, he keeps Kustard on the trending edge, without falling for fads that are destined to fizzle out. Future-minded and capable, Scott leads the team in creating websites that work and strategies you can count on. If you need it, Scott can build it.
Jessie Steffes — Content Director and Word Nerd
Jessie has been creating content that converts since 2018. With a background in literary editing and a relentless focus on human-first, inherent-value content, Jessie keeps the content machine running without relying on cheap articles or unedited AI output. With a degree in Writing and over 8 years of working with words, Jessie speaks both Human and Algorithm to help your content earn its keep.