Grand Rapids Marketing Agency
We are Kustard: a small, local agency serving up marketing from scratch, tailored to your business, with results you can measure.
- If you know you need marketing, but it keeps getting pushed to the back burner…Kustard takes it off your plate—and makes it a top priority on ours.
- If you're running your business on hope—hoping the phone rings, hoping something is working…Kustard creates a pipeline you can count on.
- If someone set up your ads, someone else built your website, and neither has called since…Kustard creates one cohesive strategy—and answers when you call.
- If your brand image and website don't match the quality of your product or service...Kustard creates an image and website you're proud to stand behind.
- If you're living lead-to-lead, constantly one deal away from being able to breathe again…Kustard makes growth steady—so you can be, too.
…you could use some Kustard.
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Listen & learn
We dig into your goals and learn how the business really runs.
Research
We harvest real data from your market—not a recycled playbook.
Build a strategy
We draft a strategy around hard data, attuned to your goals.
Get results
We continually optimize, providing consistent updates.
Before anything else, we listen. We learn what makes your business special: your goals, your audience, your edge. What we build comes from that understanding, and not a template pulled off a shelf.
That's marketing from scratch.
Part of the Team
Your goals become ours. When you hire Kustard, you're hiring an extension of your team; pursuing the same goals with the same passion.
Built Around Results
Results are our motivator. We'll provide consistent, readable reports that show your marketing spend turning into revenue.
Nimble and Future-Minded
We don't fall for fads. We'll continually update our strategy to stay one step ahead in an ever-changing digital market, making decisions with the long view in mind.
Custom-Built with Custom Pricing
Our retainer is flexible. We'll create a consistent, monthly rate to spread out large projects and keep our full-service catalog available. When the market changes, we react.
One-of-a-Kind Recipes for Success
Strategy
Built around your goals, audience, and competition, and ever-updating to match the market.
Websites & SEO
Human-first sites optimized for your clients, search algorithms, and Gen AI engines.
PPC Ads
Managed and consistently tuned—never set-and-forget, our ads turn marketing spend into measurable revenue.
Video & Photo
Professional production to produce assets you can be proud of that showcase what your brand can really do.
Lead Gen & CRM
Get more leads AND more conversions. Working through your full funnel, so leads stop slipping through the cracks.
...and whatever else.
If you need it, we solve it or we build it. We stay at the top of our game—so you can stay at the top of yours.
Small Business Runs in Our Blood
Scott Hoek II — Creative Director and Cynical Optimist
Scott has been helping businesses create professional-level assets for over 10 years. With a sharp eye for film and a degree in web design and tech, he keeps Kustard on the trending edge, without falling for fads that are destined to fizzle out. Future-minded and capable, Scott leads the team in creating websites that work and strategies you can count on. If you need it, Scott can build it.
Jessie Steffes — Content Director and Literary Nerd
Jessie has been creating content that converts since 2019. With a background in literary editing and a relentless focus on human-first, inherent-value content, Jessie keeps the content machine running without relying on cheap articles or AI slop. With a degree in Writing and over 10 years of working with words, Jessie speaks both Human and Algorithm to help your content earn its keep.
They Turn Wrenches; We Turn Heads
We helped a local auto parts dealer reach new leads and showcase their services. When we started together, they were already redefining service; we just helped them communicate that to their target audience.
They Create Solutions; We Create Interest
We worked with a well-known store fixture supplier to help them reach new leads and communicate their unique value. We find the leads; they seal the deal.
They Know Dogs; We Know Marketing
When a local dog kennel came under new ownership, we helped them redefine their brand image while honoring their roots. With a fresh website and top-of-page search optimization, we take care of the marketing so they can take care of the rest.